Several umbrella-topped picnic tables placed around an small restaurant simply labelled "barbeque".


Explore this Landmark Development

The intersection of Bluemound and Barker Roads, immediately north of Interstate 94, has long been a bustling gathering place and transportation hub. It was originally known as Storyville after Augustus Story who settled in the area about 1837. It was later known as Blodgett, thought to be named after Chester Blodgett who arrived in 1843. The Watertown Plank Road, an artery that runs between Milwaukee and Watertown, was built through this area from 1848-1854. In the 1870’s this junction became known as Goerkes Corners when blacksmith, wagon maker, postmaster and innkeeper Frederick Goerke and his wife Margaret, operated several businesses there.

Over the years, Goerkes Corners became a popular crossroads with restaurants and a dance hall. In 1928-1929, Les Paul began his career playing at a hot spot in this location, Beekman’s BBQ, which was sold to William Landsberg in 1931. In 1958, the first segment of Interstate 94 was opened in this area. A variety of businesses operated in the northeast quadrant of this intersection, such as Zorba’s, later Panos and Bullwinkles, Motel 6, The Brook Club, later Elite Tennis Club, and Quality Inn, to name a few.

In 2014, Wimmer Communities made its first investment in the northeast quadrant of Goerkes Corners with the development of Poplar Creek Club and a Retail Gateway. After gradually assembling all adjoining parcels, an extensive development process was undertaken to create a truly unique master planned neighborhood, incorporating the design strategies identified as desirable by The Town of Brookfield. In 2022, construction began on Poplar Creek Town Center. We invite you to explore this landmark development offering hotel, retail, office, residential and recreational uses.

Follow Our Progress

Construction Update – March 2024



A birds-eye view of open land, except for a main roadway.


A birds-eye view of a patch of land being actively developed.




A swirly pattern used as a decorative background.

Brookfield’s premier multi-use community, Poplar Creek Town Center will offer best-in-class Residential, Retail, Dining, Hotels, Recreation, Office Space, and more.

Poplar Creek II Location Map

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